Privacy Policy

Our Commitment to Privacy

AssetPulse, LLC (“AssetPulse,” “we,” “us,” or “our”) is committed to protecting the privacy of visitors to our website (assetpulse.com) and users of our services. This policy outlines how we collect, use, store, and safeguard your personal information.

Information We Collect

We collect only the personal information necessary to provide our website and services. This includes:

• Contact information — name, email address, phone number, company name, and mailing address submitted through our contact or demo request forms.
• Service-related information — industry, solution interest, and any details you provide in the message field.
• Usage data — aggregated, non-identifying information such as pages visited, referral source, browser type, and device type, collected automatically through server logs and analytics.

We do not collect payment card information through this website.

How We Use Your Information

• To respond to your inquiries, schedule consultations, and provide requested demos.
• To send occasional updates about our products and services that may be relevant to you.
• To improve our website, content, and user experience based on aggregated usage patterns.
• To comply with legal obligations or respond to lawful requests from public authorities.

No Selling or Sharing of Personal Data

AssetPulse does not sell, rent, or share your personal information with third parties for their marketing purposes. We do not provide outside organizations access to our mailing lists or any other stored personal data.

Third-Party Service Providers

We use a limited number of trusted third-party services to operate our website. These providers process data on our behalf and are contractually obligated to protect it:

• Cloudflare — website hosting, CDN, and security (DNS-level analytics, no personal tracking).
• Resend — transactional email delivery for contact form submissions.

We do not use third-party advertising networks or retargeting pixels on this website.

Cookies & Tracking Technologies

Our website uses only essential, first-party cookies required for site functionality (such as session management). We do not use third-party tracking cookies, advertising cookies, or cross-site tracking technologies.

Cloudflare may collect anonymized, aggregated analytics data (page views, country-level geography, browser type) at the network level. This data does not identify individual users.

Data Retention

We retain contact form submissions and related correspondence for as long as necessary to fulfill the purpose for which they were collected, typically no longer than 24 months after your last interaction with us. You may request earlier deletion at any time by contacting us.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. Our website is served over HTTPS, data is encrypted in transit, and access to personal data is restricted to authorized personnel on a need-to-know basis.

Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we have collected about you.
• Delete your personal information, subject to certain exceptions.
• Opt out of the sale or sharing of personal information — though AssetPulse does not sell or share personal data as defined by the CCPA.
• Non-discrimination — we will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, contact us at info@assetpulse.com. We will respond within 45 days as required by law.

International Visitors (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, our lawful basis for processing your personal data is your consent (provided when you submit a form) and our legitimate interest in responding to your inquiry. You have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request erasure of your data.
• Object to or restrict processing.
• Lodge a complaint with your local data protection authority.

To exercise these rights, email info@assetpulse.com.

Children’s Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that we have inadvertently collected data from a child, we will delete it promptly.

Legal Disclosure

AssetPulse may disclose personal information if required to do so by law, subpoena, search warrant, court order, or fraud investigation, or to protect the rights, property, or safety of AssetPulse, our users, or others.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.